Using eight sky-trackers, four 20K projectors and 35 city colours…
We painted the side of their print works in a kaleidoscope of eye-catching colours…
And superimposed logos, promotional messages and images of sun-rises…
So that media waiting for the first edition had something to focus their cameras on…
(And knowing how hungry hacks can get, we even laid on a burger-bar to feed them through the small hours)….