Sworn to secrecy, our team worked through the night setting up a battery of City Lights on the side of the paper’s printing press…
At the flick of a switch, the building was painted bright blue with the Sun’s “we’re feeling blue” slogan highlighted in relief…
And then, as the sky lightened, we triggered a nine-foot smoke cannon positioned on the roof of News International’s Wapping HQ which – with the help of 480 cartridges – sent blue smoke spiralling into the air for a full 48 hours…
So that the message was received and understood by politicians and pundits alike…